Create · Brand Messaging Architecture

Know exactly how your brand should sound

A two-hour strategy call with me, then a Brand Messaging Architecture written for your business: your ideal client, your brand voice and a copy bank of phrases to use. It’s the groundwork I build all my copy on, and it’s yours to keep.

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Two-hour call, online · Ready within two weeks · Two rounds of revision

The groundwork under every word

Beautiful copy is never written from scratch. It comes from knowing exactly who you’re talking to, how you sound, and what sets you apart. That’s what a Brand Messaging Architecture holds, in one document you can hand to anyone who writes for you.

It’s the first thing I make for every website copy client. Now you can have it on its own.

A call, a document, two rounds of revision

The strategy call

Two hours with me, online. I take you through my brand messaging strategy questions to dig deep into your clients, your business and the way you naturally speak. Make your favourite drink; it’s an enjoyable one.

Your architecture

Within two weeks, I write your Brand Messaging Architecture and share it with you in Canva.

Two rounds of revision

Leave your comments right on the pages. I refine it with you over two rounds, until it sounds like you and you’re happy with it.

Yours to use

Hand it to your team, your designer, your social media manager or your AI tools, so everything you publish sounds like the same person.

Everything that shapes how you sound

Your ideal client

Who they are, what they value, how they find you, where they are on the awareness journey, and their pain points alongside how you solve each one.

Your brand voice

How your voice is derived, the personality traits that lead it, what each one sounds like and where to use it, where you sit between formal and conversational, and metaphors that fit your work.

Your copy bank

Phrases written for your brand and ready to use, calls to action, the words you prefer, and the words to avoid.

Your content

What sets you apart, put into words, with tagline suggestions to choose from.

Then put your voice to work

An architecture is most useful when something writes from it every day. In a Claude setup, we build yours into Claude, so your emails, posts and drafts start out sounding like you.

This pairing is for you if you already use Claude, or plan to, and want your voice built into the tools you work in every day. Claude’s connectors link it to your email, calendar, documents and project tools, so it can write in your voice where your work already happens.

Together

Architecture and Claude setup

$897

Instead of $1,097

Your Brand Messaging Architecture first, then a three-hour Claude setup built around it.

The two-hour strategy call, online
Your Brand Messaging Architecture and copy bank
Two rounds of revision
A three-hour, in-person Claude setup in Singapore
Claude set up to write from your architecture

Claude setups are in person in Singapore. Anywhere else, the architecture works on its own, and you can use it with any AI tool.

For owners who want to sound like themselves, everywhere

You write your own copy

You don’t need a copywriter, but you want to know exactly what to say and how to say it.

You have people writing for you

A team, a VA or a social media manager, and you want everyone to sound like the same person.

You use AI to write

You want ChatGPT or Claude to write in your voice, not in the voice everyone else gets.

You’re planning a new website

Start with the architecture now, and it’s credited in full if you book website copy later.

Questions

Is the call online?

Yes. The strategy call is two hours on Zoom, so you can join from anywhere.

How long does it take?

You’ll have your architecture within two weeks of our call. The revisions depend on how quickly you send your comments, and most people finish within a month.

What if I want website copy later?

Your architecture becomes the groundwork for it, and the $597 is credited in full against your website copy.

How is this different from MUSE?

MUSE starts with the same architecture, then trains an AI copywriter on it, in an app of your own, on a monthly plan. It’s an excellent copywriter, but it stands on its own and doesn’t connect to your other tools. Claude does, through its connectors to your email, calendar, documents and more. If you want your voice built into the tools you already use, choose the architecture with a Claude setup. If you want a dedicated copywriter, choose MUSE.

Can I use it with ChatGPT or Claude?

Yes. Many clients use it to set up their own AI writing assistant. If you’re in Singapore, the Claude setup bundle does this with you.

Do I need to prepare anything?

Only some of your own writing that you like, such as emails, posts or a page of your website, and some time to think about your clients. I’ll send a short note before the call.