Every build starts with a Blueprint: $2,400, credited in full against your sprint

Create · White-label apps

Your own app, under your own name

I design and build a web app around the way your business works, in a 30-day sprint. You own it outright, and after launch you choose whether to run it yourself or have me look after it.

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Web apps only · Built in Singapore, for anywhere

Who it’s for

An app that works the way your business does

You own the app outright: the code, the data and the name on it.

Businesses with a process to tidy up
Bookings, onboarding, client records or team checklists, living in spreadsheets and chat threads. One app that holds it all, built around how you already work.
Service providers who want a second income
Turn what you already teach or do into an app your clients pay for every month: a coach’s toolkit, a salon’s aftercare app, a consultant’s client portal.
Anyone with an idea they keep coming back to
You know exactly what it should do. You’d rather have it built properly than learn to build it yourself.

Chord open on a laptop, on a wooden chair

How it works

Blueprint, sprint, handover

The Blueprint
One to two weeks to work out exactly what we’re building: who uses it, what they do, and what can wait. You leave with a plan and a clickable prototype of the key screens.
The 30-day sprint
I build what the Blueprint set out, with a fixed price and a fixed end date. You give feedback every week, so there are no surprises at the end.
Launch
Your app goes live on your own domain, installable on your clients’ phones, with a walkthrough for you and your team.
Handover
You take it and run it yourself, or I host it and look after it on a monthly retainer. Either way, it’s yours.

Step one

The Blueprint

Every build starts here. Most of the money wasted on custom software goes on building the wrong thing, so we agree on the right thing first.

Before any build

The Blueprint

$2,400

One to two weeks

Credited in full against your sprint if you book within 30 days.

A discovery session about your business and your users
The main journeys through the app, screen by screen
A feature list: what’s in, and what can wait
A clickable prototype of the key screens
A recommendation on which sprint fits, with a fixed quote

The plan is yours to keep, whether or not we build it together.

Step two

The 30-day sprint

Two sizes, both with a fixed price and a fixed end date. Sign-in, a database, and an app your users can add to their phone’s home screen come with both.

For an internal tool or a simple client app

Core

$9,800

30 days

Best as a tool for your clients or team.

Your branding carried through the app: logo, colours, type and the words on every screen
One main workflow, about six screens
Three weekly feedback windows
Sign-up and key email alerts
Hosting set up, and a walkthrough at launch

For an app clients pay for

Full

$12,800

30 days

For passive income streams.

Your branding carried through the app: logo, colours, type and the words on every screen
Two or three workflows, about twelve screens
Four weekly feedback windows
Reminders and scheduled emails
Monthly subscriptions through Stripe, with a billing page for your customers
One integration, such as Google Calendar or Google Sheets
Hosting set up, and a walkthrough at launch

New ideas that come up during the sprint go on a list for later, so the month stays on track. Anything bigger than the Full sprint, such as more kinds of user, more integrations or AI features, becomes a second sprint or a custom quote.

Step three

After launch, you choose

You own the app outright, whichever you pick. If you start on a retainer and later want to run it yourself, I’ll move everything across to your own accounts.

Run it yourself

Take it

Included

With every sprint

The code, the data and the hosting, moved to your own accounts.

Handover notes and a walkthrough call
30 days of bug fixes after launch

It keeps working

Care

$480

a month

I host it and look after it, so you never have to think about it.

Hosting, with normal costs included
Monthly security and software updates
Daily backups and uptime monitoring
Bug fixes: same business day if the app is down, two business days for anything else
A short monthly note on how the app is doing

It keeps getting better

Grow

$1,450

a month

Everything in Care, and the app keeps improving.

About four hours a month of new features and changes
A monthly 30-minute call to agree what’s next
Replies within one business day

Care and Grow have a three-month minimum, then 30 days’ notice. Outside services, such as Stripe’s fees, your domain name or AI usage, are billed at cost or paid by you directly. Unused Grow hours don’t carry over.

An honest fit

What I build, and what I don’t

I build

Web apps that work on any phone, tablet or computer, and can be added to the home screen.
Client portals, booking and onboarding tools, member areas and team tools.
Apps that take payments or subscriptions through Stripe.
Apps you own outright, under your name.

I don’t build

Native apps for the App Store or Google Play.
Financial apps, such as banking, lending, investing or anything that holds money.
Apps that store health data.
Clones of someone else’s product.

Apps I’ve built

Built for my own business first

ChordA client portal for solo creatives, in use by paying studios
ChicoA childcare app for busy households, built in Singapore and in private beta
MUSEFinalist, Makers and Shapers Awards 2026, in AI and in Innovation

See all ten apps and how they were made

In their words

“I want to add that it was really nice working with you. Everything was so seamless and coming from the service industry myself, I’m so inspired by your entire process. From the kickoff call to the walkthroughs, they felt so professional.”

Founder · ABARA

Before you book

Do I really own it?

Yes. You own the app, its code and its data. I keep the general building blocks I use across projects, such as sign-in, so I can build quickly for everyone, but everything made for your business is yours.

Why 30 days?

A fixed end date keeps the build focused. With agentic assistance I can build quickly, so the month goes on getting the details right, testing it properly and acting on your feedback every week.

Why do I need a Blueprint first?

Because a fixed price needs a fixed plan. The Blueprint is where we decide what the app does, so the sprint goes on building it, not working it out.

Can my clients install it on their phones?

Yes. It’s a web app, so it opens in any browser and can be added to the home screen, where it looks and feels like any other app. There’s no app store to go through.

Can the app charge my customers?

Yes, through Stripe, in the Full sprint. Your customers pay you directly, and Stripe’s usual fees apply.

What will it cost to run?

Most apps this size cost little to host. On Care or Grow, normal hosting is included. If you take it, you pay your hosting provider directly, and I’ll tell you what to expect before we start.

What if I want more later?

Grow covers steady improvements every month. For a big new phase, we plan another sprint.

What if I’d rather build it myself?

Then have a look at Code & Craft, my small in-person programme where you build and launch your own app.

Tell me about the app you have in mind

Write to me with a few lines about your business and what you’d like the app to do. I’ll reply within two working days, and we’ll see if a Blueprint is the right next step.

Enquire about a Blueprint

Blueprint $2,400 · Core $9,800 · Full $12,800