Ambidextrous

Portfolio · Writing

Words that do the selling for you

Brand messaging and launch copy for women-led businesses across three continents. Every message is built around its brand’s unique voice, its business goals and the people it’s for.

30
Brands voiced
3
Continents
26
Industries

The archive

Filter by personality

Every brand voice starts by distilling its essence from a mix of Aaker’s five brand personalities. Filter by personality, or narrow it down by industry.

Showing all 30 brands

Dentistry

Aspect Dental

SincerityCompetence

Wedding Planning

Elle Audrey New York

CompetenceExcitementSophistication

Elegance & Image Coaching

Gracia Habre

SophisticationSincerity

Sanitising Solutions

V-Stop

CompetenceSincerity

Homeware

Style Degree

RuggednessSincerity

Branding

Pink Pineapple Branding

CompetenceExcitementSophistication

Vitamins and Supplements

Nu-Format

CompetenceRuggednessSincerity

Accounting & Advisory

C2 Accounting

CompetenceSincerity

Interior Design

Rose Wade Interior Design

SinceritySophistication

Luxury Skincare

Nu-Factor

CompetenceSinceritySophistication

Email Marketing

Yellow Dot Marketing

CompetenceRuggedness

Career and Business Coaching / Event

She Rises Business Summit

CompetenceSincerity

Natural Skincare

Rough Beauty

SinceritySophistication

Brand Photography

Nina Mucalov Photography

ExcitementSincerity

Fine Art Wedding Stationery

Wild Lavender Studio

ExcitementSinceritySophistication

Bespoke Leather Goods

ABARA

ExcitementSophistication

Wedding Planning

HerKreations

ExcitementRuggednessSophistication

Brand and Website Design

Fancy Girl Design Studio

CompetenceSophistication

Wellness Studio

Arc Studio

SinceritySophistication

SEO Services

SEO With Senthil

CompetenceSincerity

Real Estate

Real Estate with Grace

CompetenceSincerity

Interior Architecture

Anna O Designs

ExcitementSinceritySophistication

Fine Art Wedding Photography

Depth of Tales

ExcitementSophistication

Interior Design

Interior Creations by Lisa Colletti

SinceritySophistication

Homeware

Made X Hands

SinceritySophistication

Wellness, Music

Shea Rose

Excitement

Brand Photography

Zebra & Jojo Photography

CompetenceSincerity

Food

HaruPlate

ExcitementSincerity

Medical

David Loh Surgery

CompetenceSincerity

Social Media Agency

For The Love Of Socials

ExcitementSincerity

From my clients

Client love

The Gracia Habre website

“Working with Mel has been such a beautiful experience. She truly understood my vision and managed to capture my brand voice in a way that feels deeply aligned, intentional, and authentic to who I am and what I do.

Her ability to translate my thoughts, values, and essence into clear, elegant copy is something I genuinely admire. I’m incredibly grateful for her work and the care she put into every detail, and I can’t wait to continue working together and build even more with her. Thank you 🤍🤍🤍”

Gracia Habre, Founder

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The C2 Accounting website

“I had an amazing experience working with Fresh Pages, and especially with the owner, Melody. From start to finish, the process was easy, organized, and incredibly professional.

Melody took the time to truly understand me, my business, my brand, and my voice, not just what I wanted on a website, but how I wanted my company to feel. She listened to my goals, honored my vision, and also brought thoughtful recommendations I never would have considered on my own, which made the final result even stronger.

The entire experience felt collaborative, strategic, and aligned, not transactional. I highly recommend Fresh Pages to anyone looking for a copywriter who combines professionalism, creativity, and true brand understanding. I’ll absolutely be working with them again for future projects.”

Carleen Lamay, C2 Accounting

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The Rose Wade Interior Design website

“Melody is super easy to talk to and take constructive guidance. She really captured my voice and tone in all of the content. 10/10 I would recommend her to colleagues.”

Amanda Carreon, Rose Wade Design

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The Yellow Dot Marketing website

“Mel really captured my brand voice for my website copy. Her process was thorough and didn’t feel overwhelming. I found the mock-up wire frame of the website page really helpful so I could visualise where and how the copy would be displayed on my website.

The copy writing days we did were great as I was able to edit the copy live and get the edits back straightaway. I would recommend Mel’s copywriting services to anyone that is looking to really capture what you’re trying to say in a more elevated way.”

Anna Norriss, Yellow Dot Marketing

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The Nina Mucalov Photography website

“Mel is AMAZING (and her words attract ideal clients!)

I recently hired Mel to write some new sales copy for my annual photography packages. Mel immediately understood what I was looking for and within a few days she had sent back to me my own words but sounding clearer and more compelling!

When I posted Mel’s copy into some local entrepreneur WhatsApp group chats immediately ideal clients reached out to me, they booked my service and in the last month I’ve filled 11 spaces(!) I put so much of that down to the confidence it gave me to have Mel’s super compelling text to post to my socials, my groups and on my website. Thank you Mel! You are AMAZING!!”

Nina Mucalov

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The Elle Audrey New York website

“You hit the nail on the head! You were efficient, effective, creative, and worked well on a tight timeline.”

Client, Elle Audrey New York

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The ABARA website

“I want to add that it was really nice working with you. Everything was so seamless and coming from the service industry myself, I'm so inspired by your entire process. From the kickoff call to the walkthroughs, they felt so professional.”

Founder, ABARA

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The Arc Studio website

“It was such a pleasure collaborating with Melody. I needed help with my copy and she did an excellent job polishing it up in a day! Clean crisp copy, just what I was looking for. Amazed at how quick and proficient Melody is.”

Patricia Kim, Arc Studio

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The Zebra & Jojo Photography website

“Actually I would give even more stars, if that’s possible. I was looking for someone who could help me translating my newly drafted brand strategy into copy for my website. I knew due to Mel’s incredible talent she could help me, and so she did, but what I was really impressed with was the whole communication.

Her system in place is high-end advanced and most comfortable for me as her client. Reading the first draft, I understood she did her homework in adjusting to my tone and vibe. I would recommend Mel to anyone who needs sophisticated copy, tailored to their brand. Fast.”

Silke, Zebra & Jojo Photography

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The Real Estate with Grace website

“Mel is my lifesaver! She saved me from my procrastination in writing the copy for my website. She isn't just a copywriter but one who is extremely professional, organised and level-headed. She is also knowledgeable of customers' behaviour when browsing a website, hence she was able to advise on the style of writing and the content that will appeal to consumers.

Mel very skillfully guided me through the 2.5-day intensive lightning sessions – starting from systematically identifying my brand voice, differentiating factors from competitors and outline of the website, before she dived into the writing proper.

I'm extremely satisfied with the outcome, I can't wait to see it all come together on the website and I look forward to engaging Mel for more copy in the near future!”

Grace, Real Estate with Grace

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The Depth of Tales website

“I engaged Melody to help me with my photography company’s brand voice and write up. She is very responsive and helpful from the start of this project. I always felt assured by her confidence as she is very knowledgeable in the things she does.

She is also very friendly and easy going yet professional. I am happy with the result and I highly recommend her! I look forward to working with her again.”

Matthew Lim, Depth of Tales

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The For The Love Of Socials website

“BEST DECISION EVER - Engaged Mel to help me out with my website copy for a boutique social media management agency. She was able to encapsulate my brand essence perfectly and translated everything into fun, playful copy for my website!

If you’re in search for an experienced copywriter who is detailed oriented, systematic, and simply amazing, Mel is definitely your girl!”

Adelphia Lim, For The Love Of Socials

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