Ambidextrous

Writing · Brand Photography

Nina Mucalov Photography

A sales page so magnetic it turned a $997 investment into a fully booked season.

Nina Mucalov Photography website
Location
Singapore
Personality
Excitement, Sincerity
Voice
Vibrant, Spotlight

The brand

A brand photography studio serving female entrepreneurs in Singapore.

Who it’s for

Female entrepreneurs who want a vibrant brand presence

The brief

The client wanted to revamp her sales page to appeal to her ideal client and book out her Annual Brand Photography packages at a value of $2.7k each.

The work

What I wrote

The result

S$997 sales page → S$29,700 in bookings

Written to sell 5 annual brand-photography spots at S$2,700 each. It sold 11 — a return of nearly 30× on the S$997 invested.

In their words

“Mel is AMAZING (and her words attract ideal clients!)

I recently hired Mel to write some new sales copy for my annual photography packages. Mel immediately understood what I was looking for and within a few days she had sent back to me my own words but sounding clearer and more compelling!

When I posted Mel’s copy into some local entrepreneur WhatsApp group chats immediately ideal clients reached out to me, they booked my service and in the last month I’ve filled 11 spaces(!) I put so much of that down to the confidence it gave me to have Mel’s super compelling text to post to my socials, my groups and on my website. Thank you Mel! You are AMAZING!!”

Nina Mucalov

Write to me

About an app, copy, training or a talk. I'd love to hear what you're working on.

Get in touch

or email hi@ambidextrouslabs.com