Create · Website copy

Website copy that brings the right clients to you

Your website keeps working after you’ve closed the laptop. Written well, it finds the right people and does the persuading quietly, while you get on with the work you love.

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Agents keep the record. I write the words.

Every project runs on two hands. Agents look after the parts that need perfect memory. The part that needs a person, the voice and every sentence of it, is written by me.

My hands

Write every word

The strategy, the voice and every line on your website are written by me, from what I hear in our conversations and what I know of your clients.

The agents

Keep the record

They keep a record of every conversation, track decisions and deadlines, and look after your project from enquiry to handover, so nothing you tell me is lost.

Strategic website copy and brand messaging

Everything done for you, from the groundwork to the finished pages.

Brand voice strategy call

A conversation about your brand’s personality and the way it speaks. Make your favourite drink; it’s an enjoyable one.

Brand messaging architecture

The groundwork, and the most important part. One detailed document covering your audience, your voice, what sets you apart and the other ingredients that shape the copy. It stays useful long after we finish, for your marketing, or for training your own AI writing assistant.

Copy bank

Words and phrases chosen for your brand, bundled with the architecture. Hand it to your marketing or social team, so everything you publish sounds like the same person.

SEO keyword research

Researched keywords to target in the copy, based on the markets you serve.

Competitor analysis

A side-by-side look at your closest competitors and how they perform, which shapes the direction of the copy and the layout of the site.

Strategic website layout

A bird’s-eye view of how the site flows: the sections, the paths to enquiry, where the copy sits, and where images and lead magnets could go.

Two rounds of revision per page

Made on a skeleton site you can click through, so you experience the flow the way your clients will.

Wireframed website copy

Five to seven pages of copy, wireframed and ready for design, handed over in a single link for your web designer.

Why I don’t charge more

Copywriters at this level usually charge between $6,000 and $9,000. I’d rather work with the right fit than the highest bidder: businesses that make a difference, people whose voice I understand straight away, clients who become friends.

Staying affordable also means I can say yes to the organisations that need good copy most, like non-profits.

Who I write for

Because of the number of enquiries I receive, I take on new clients who:

Know that strategy comes first

You understand that good copy is built with strategy behind it.

Are clear on what they offer

You know your services and the value you bring.

Have found their footing

You’ve been in business for at least two years, and you know your market.

Questions

I already have basic copy. Can you polish it?

Good copy is built from the ground up, so a polish usually becomes a rewrite, and it still needs the groundwork, from the voice call to the copy bank. If that’s where you are, an Intensive day may suit you better.

What’s the difference between an Intensive and a regular project?

An Intensive has a one-day turnaround and needs a minimum of one day, at $2,740. We then look at the progress together and decide whether to book another half or full day. A full website usually takes two to two and a half days, sometimes only one and a half. A regular project runs over four to six weeks. The deliverables are the same in both.

Do I need a brand strategist or designer first?

Not necessarily, though it helps to have a sense of your brand direction or the impression you want to make. If you’d like a recommendation for a strategist or designer, I’m happy to introduce you.

Why do I need to have been in business for a while?

The best copy has a clear voice and real conviction, and those only come through when you’re certain about what you offer.

My brand strategy is already done. Can we leave that part out?

No. General brand strategy and copy-focused brand strategy are different things. Mine is about tone and personality, which I learn by talking with you and listening to how you communicate, then backing it with keyword research and a copy bank. I don’t write without that groundwork.

My website only has a few pages. Is there something smaller?

The Intensive is the best fit. A full website usually takes two to two and a half days, and an easy-going approval process can bring that down to one or one and a half.