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The brand
A locally owned, woman-led family dental practice in Vernon, British Columbia, pairing modern technology with the same familiar faces every visit.
Who it’s for
Women aged 35 to 50 who choose the dentist for the whole family, and want care they can trust.
The brief
Build the brand messaging architecture and write the full website for a new independent practice. Set it apart from the corporate chains as locally owned, honest and high-tech; speak to the parent who chooses the family's dentist; explain every service in plain language; build trust around costs and insurance; and carry Dr. Andrea Baird's candid, caring voice through the site.
