Ambidextrous

Writing · Bespoke Leather Goods

ABARA

A brand story worthy of an heirloom, woven with classical Chinese metaphor.

ABARA website
Location
Singapore and China
Personality
Excitement, Sophistication
Voice
Luxurious, Bespoke, Feminine, Owner was Chinese, so tone was tailored to have classical Chinese metaphors

The brand

A luxury bag maker in Singapore and China that creates custom-made leather bags for women

Who it’s for

Discerning females who are willing to pay extra to build their dream bag, women who view bags as a legacy or heirloom.

The brief

Create copy for their process and brand story, as well as a press release for the launch of their upcoming store.

The work

What I wrote

In their words

“I want to add that it was really nice working with you. Everything was so seamless and coming from the service industry myself, I'm so inspired by your entire process. From the kickoff call to the walkthroughs, they felt so professional.”

Founder, ABARA

Write to me

About an app, copy, training or a talk. I'd love to hear what you're working on.

Get in touch

or email hi@ambidextrouslabs.com